Managed partnerships to source new business and collaborate on GTM strategy

Built and managed all cold email efforts using tools like Clay and Smartlead to achieve mass personalization

Led B2B marketing efforts including webinars, paid ads, podcasts and content marketing

Acted as the main point of business development at numerous conferences

Organized partner and client events to build real relationships

Implemented new marketing ops system using Segment to properly track attribution for ad campaigns

Built cold outbound infrastructure and leveraged AI to create unique messaging

Worked closely with ops team to establish segmented messaging to 20k current users

Created and tested landing pages for individual target personas

Used Salesforce, Hubspot and other tools to create marketing automations

Worked closely with product team to map user journey

Reported weekly metrics from GA4

Developed a strong understanding of the partnership landscape

Developed backend operations for onboarding and tracking investors

Sourced new investment opportunities including: Soso sake, Promix, Cold Plunge, Vital Red Light

Put together deal memos to be sent to the investor network

Built strategic relationships with investors to add to the network

Redesigned the website and created an investor 'hub' on Notion so that investors have centralized access to information as needed

Top producer in the company in 2022

Generated over $1 million in revenue

Learned how to overcome objections and guide the customer

Trained new reps into top performers

Developed organic outreach efforts targeting brick and mortar retail outlets

Managed strategic partnerships with affiliates to generate e-commerce sales

Managed fulfillment operations to create a unique customer experience

Developed the image and messaging of the brand and packaging

Set up and managed supply chain

Bring in new clients that need design services focused on branding and packaging

Manage communication between Jackson (head designer) and the client to make sure expectations are set and deliverables are presented on time

Ensure the revision process has minimal friction

Researched and analyzed financial information for prospective investment opportunities

Created financial reports to identify and summarize key performance drivers

Gained a foundational understanding of fundamental analysis

Reported on current portfolio company performance vs current market competitors

Generated demand in the form of a waiting list

Created the branding and packaging

Lined up investors and influencers to join

Handed out hundreds of samples and recorded promo videos

Built website, pitchdeck & other assets

Set up supply chain for manufacturing, ingredients and hardware